With continuously evolving trends and tech, there has never been a more exciting time to be a designer.
If 2018 showed us anything, it’s that designers are not afraid to explore the unknown. We witnessed an array of new experiences that pushed the limits of what is possible on the web: grid-breaking layouts, colorful gradients, captivating motion, and unique illustrations.
One thing we know for sure is that brands aren’t looking to fit in, but looking to stand out.
So what’s next?
Website Design Trends 2019
Bright and vibrant colours
Take a look at the latest collections in fashion design: bright neons, metallics and angular shapes have made a comeback.
Note though that bright colours should be a short term design tip – plan to make a colour change going into 2020.
As with colors, 2019 videos will be bolder and more eye-catching than ever. The key is finding the right balance so your written copy and videos don’t compete for user attention.
Functionally, videos will be more product-focused to help your website visitors understand how your product works and how it will benefit them. Tell your story on video quickly… no longer than 5 minutes.
Pro tip: The best videos hook the user in the first few seconds and don’t require sound to be efficient. Use time-lapse videos or sequencing techniques to make your product appear easy to use.
Minimalistic asymmetrical layouts
In design though, less is often more and asymmetry can be powerful and eye-catching.
This is precisely why minimalistic asymmetrical layouts are among the most difficult design styles to execute.
Although challenging, the process of eliminating non-essential elements results in a cleaner, more focused design. A firm understanding of layering, proportion, and whitespace is key to this technique.
Pro tip: Achieving this look will require you to work with an experienced developer or use a WYSIWYG website builder like PageCloud. This technique works best for landing pages or smaller websites under 25 pages.
Even simple transitions can serve to elevate your design.
Designers are exploring a variety of section-based transitions that can be vertical or horizontal. Plus, with advanced parallax effects, it’s becoming easier for designers to make specific elements or copy stand out on the page.
Pro tip: Regardless of the transition technique, the website must remain intuitive and the user should always feel in control. Your transitions should never distract from the core content.
User experience experts agree that micro interactions play an important role in user engagement and useability. Taking the time to understand and fine tune very specific interactions can make your website feel alive.
Typically, micro interactions are used on clickable elements like buttons and navigation. However, experienced designers can go far beyond that as shown in the examples below.
The key is to not over-design these effects. Your intention should be augmenting the user experience, not making it more complex.
New ways of displaying website copy
Designers know that a wall of text won’t help visitor engagement.
For years, designers have been using whitespace, line spacing, and contrasting fonts to help users digest the message displayed on a website.
In 2019, designers will play an even bigger role when it comes to communicating online by:
Working with copywriters and marketers to reduce the amount of text;Adding visuals to help support fewer words;Using fonts, layout, style, formatting, and animations to help legibility.
The biggest challenge is getting multiple stakeholders to agree on copy. The easiest way to get to concise and powerful copy is by writing more and then reducing down to the essentials, instead of trying to come up with something perfect right away.
Authentic tones and textures
Consumers want to stand behind authentic brands. Period.
In a 2017 study: “86 percent of consumers said authenticity is important when deciding what brands they like and support”.
Although this isn’t a new trend per se, its pervasiveness in web design is definitely increasing. Incorporating this trend into your designs might be easier than you think.
Here are a few tips:
- Use images of real lifestyle occurrences, natural textures, and colours that we find in our everyday lives.
- Use the flatlay technique to help visitors see things through your perspective.
- Take your own photographs – avoid generic stock images.
Retro / Outline type
Retro vibes seem to be slowly creeping back around.
When well-executed, the outlines act as shapes, meaning the type plays a role in boosting your visual composition.
Often times, you will see the outlines interact with other elements of the page such as the background, images, or a simple hover effect.
Geometric and organic shapes
Expect to see a growing number of colorful shapes on websites in 2019.
With continued improvements in web design technology, it’s become easier for designers to step outside the grid to express brand identity. Many designers are using circles, triangles, and rotated squares to draw users’ attention and communicate subtle messages about the brand.